Privacy Policy
Last updated: 10/5/2026
Your privacy matters.
This privacy notice for Lovsul ("we," "us," or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you visit our website at lovsul.com, use our AI-powered image and video generation tools, or engage with us in other related ways, including any sales, marketing, or events.
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our services.
1. Personal Data We Collect
We collect information that you voluntarily provide to us when you register on our Services, express an interest in obtaining information about us or our AI image and video generation services, when you participate in activities on our platform, or otherwise when you contact us.
The personal information we collect may include the following:
- Email addresses
- Usernames
- Passwords
- Payment information (processed securely through our payment processors)
- Generated content metadata (for service improvement purposes)
We do not process sensitive personal information beyond what is necessary for our AI generation services.
2. Personal Data We Obtain From Third Parties
Single sign-on. If you sign up to lovsul.com through Google or other third-party authentication services, you authorize us to collect your authentication information, such as your username and encrypted access credentials, and other personal data available through the third-party application account.
Google sign-in. You can sign up and log in to Lovsul using your Google account. When you sign up using Google, Google will ask your permission to share certain information from your Google account with Lovsul. This includes your Google email address and profile information. This information is collected by Google and is provided to us under the terms of Google's privacy policy.
You can regulate the information that we receive from Google using your Google activity controls. If you signed up using Google by mistake, you can delete your account from your account settings at any time, or you can contact us by email.
3. How We Use Your Personal Data
We use your personal data to:
Provide, improve, and develop our AI generation platform. We process your personal data primarily for the adequate performance of our website and AI services. We may also process your personal data based on our legitimate interest in improving the platform and giving our users the best experience.
- Operate and maintain your Lovsul account, and provide you with access to our AI image and video generation services
- Process your AI generation requests and deliver generated content
- Manage your credits and payment transactions
- Identify you as the creator of content you generate using our AI tools
- Respond to your comments, enquiries, and support requests
Maintain a safe and secure environment. We process your personal data based on our legitimate interest in improving the security of our platform and ensuring compliance with our terms of service.
- Prevent misuse of our AI generation services and enforce our content policies
- Improve our AI models and generation quality (using anonymized data only)
4. How We Share Your Personal Data
We do not sell your personal data to external parties.
Through your profile. Any personal data that you choose to disclose in your public profile on Lovsul will be accessible by other users of the website, who may view your profile information and any public content you choose to share.
Third-party service providers. We may share your data with trusted third-party service providers who assist us in operating our platform, processing payments, or providing AI generation services, subject to appropriate confidentiality agreements.
Compliance with laws. We may disclose your personal data to courts, law enforcement agencies, and governmental authorities (i) to comply with our legal obligations, (ii) to comply with legal process and respond to claims asserted against Lovsul, (iii) to respond to verified requests relating to a criminal investigation or alleged illegal activity, (iv) to enforce our Terms of Service, or (v) to protect the rights, property, or safety of Lovsul, its employees, and users.
5. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with our legal obligations:
- User account information is stored for the duration of your account
- Generated images and videos are stored temporarily during processing and may be cached for performance optimization
- Payment and transaction records are retained as required by applicable financial regulations
- You may request deletion of your data at any time by contacting us
- Account deletions and data removal are final and irreversible
- Some data may be retained in anonymized form for service improvement purposes
6. International Data Transfers
Your personal data may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.
When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access your personal data
- Right to rectify inaccurate personal data
- Right to erase your personal data
- Right to restrict processing of your personal data
- Right to data portability
- Right to object to processing
- Right to withdraw consent
To exercise these rights, please contact us. We will respond to your request within the timeframe required by applicable law.
8. Information Security
Lovsul maintains appropriate technical, administrative, and physical safeguards designed to prevent unauthorized access, use, or disclosure of personal data we collect or store.
We implement industry-standard security measures including:
- Encryption of data in transit and at rest
- Regular security audits and vulnerability assessments
- Access controls and authentication measures
- Secure payment processing through certified payment processors
We regularly monitor our systems for possible vulnerabilities and attacks. However, no method of transmission over the Internet or electronic storage is 100% secure. You use our website and provide personal data at your own discretion and risk.
9. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date.
Your continued use of our services after such modifications constitutes your acceptance of the updated privacy policy.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our platform:
- Essential cookies necessary for the operation of our website
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at support@lovsul.com.